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Summary and Analysis of Contagious

ebook
So much to read, so little time? This brief overview of Contagious tells you what you need to know—before or after you read Jonah Berger's book.
Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader.

This short summary and analysis of Contagious includes:
  • Historical context
  • Chapter-by-chapter overviews
  • Detailed timeline of key events
  • Important quotes
  • Fascinating trivia
  • Glossary of terms
  • Supporting material to enhance your understanding of the original work
  • About Contagious by Jonah Berger:

    Contagious: Why Things Catch On examines why certain media goes viral—videos, articles, memes—and others never get shared at all. By looking at popular culture, Wharton professor Jonah Berger analyzes what makes an idea take off.

    Based on his own research and the insights gleaned from 15 years of studying marketing, Berger's New York Times–bestselling book teaches readers why popular content is popular, and how they can make their own ideas and products truly contagious.

    The summary and analysis in this ebook are intended to complement your reading experience and bring you closer to a great work of nonfiction.

    Expand title description text
    Series: Smart Summaries Publisher: Worth Books

    Kindle Book

    • Release date: March 21, 2017

    OverDrive Read

    • ISBN: 9781504044738
    • File size: 2010 KB
    • Release date: March 21, 2017

    EPUB ebook

    • ISBN: 9781504044738
    • File size: 2010 KB
    • Release date: March 21, 2017

    Formats

    Kindle Book
    OverDrive Read
    EPUB ebook

    Languages

    English

    So much to read, so little time? This brief overview of Contagious tells you what you need to know—before or after you read Jonah Berger's book.
    Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader.

    This short summary and analysis of Contagious includes:
  • Historical context
  • Chapter-by-chapter overviews
  • Detailed timeline of key events
  • Important quotes
  • Fascinating trivia
  • Glossary of terms
  • Supporting material to enhance your understanding of the original work
  • About Contagious by Jonah Berger:

    Contagious: Why Things Catch On examines why certain media goes viral—videos, articles, memes—and others never get shared at all. By looking at popular culture, Wharton professor Jonah Berger analyzes what makes an idea take off.

    Based on his own research and the insights gleaned from 15 years of studying marketing, Berger's New York Times–bestselling book teaches readers why popular content is popular, and how they can make their own ideas and products truly contagious.

    The summary and analysis in this ebook are intended to complement your reading experience and bring you closer to a great work of nonfiction.

    Expand title description text
    • Details

      Publisher:
      Worth Books

      Kindle Book
      Release date: March 21, 2017

      OverDrive Read
      ISBN: 9781504044738
      File size: 2010 KB
      Release date: March 21, 2017

      EPUB ebook
      ISBN: 9781504044738
      File size: 2010 KB
      Release date: March 21, 2017

    • Creators
    • Formats
      Kindle Book
      OverDrive Read
      EPUB ebook
    • Languages
      English