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Title details for 微博舆情 (MicroBlogging Public Opinion) by 李明德 - Available

微博舆情 (MicroBlogging Public Opinion)

by 李明德
ebook
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本研究从当前社会环境和微博舆情实际发展现状出发，综合运用传播学、社会学、管理学的实证与批判，定量与定性，宏观与微观相结合的基本研究路径，以马克思主义舆论观、使用与满足、议程设置理论、涵化理论作为贯穿全文的基本理论基础，对社会结构压力、网民心理、媒介环境、触发舆情事件、社会管理等影响要素进行深入分析,借鉴中国古代都江堰水利疏导工程机制，全面揭示微博舆情生成到消弭全过程中的各种因素及其内在的演化机理与规律。探究其动态过程中的演变规律、传播模式等内在关系并得出新的结论。(Based on the current social environment and the actual development situation of microblog public opinion, with integrated use of empirical critical, quantitative and qualitative, macro and micro research approaches of communication, sociology, management science, taking Marxist concept of public opinion, uses and gratification approach, agenda-setting theory, cultivation theory as the fundamental theoretical basis of the whole text, this research conducts a thorough analysis of social structure stress, netizens' mentality, media environment, triggering events of public opinion, social management and other factors, drawing lessons from the mechanism of Dujiangyan water conservancy engineering in ancient China. By fully revealing various factors of the whole process from the generation of microblogging public opinion to its elimination and its internal evolution mechanism and laws, it explores the internal relations of evolving laws and the mode of transmission in the dynamic process and draws a new conclusion.)

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Publisher: CNPeReading

OverDrive Read

  • ISBN: 9787516154250
  • File size: 12811 KB
  • Release date: February 23, 2016

EPUB ebook

  • ISBN: 9787516154250
  • File size: 12811 KB
  • Release date: February 23, 2016

Formats

OverDrive Read
EPUB ebook

subjects

Scholarly Nonfiction Media Studies Non-English Nonfiction

Languages

Chinese

本研究从当前社会环境和微博舆情实际发展现状出发，综合运用传播学、社会学、管理学的实证与批判，定量与定性，宏观与微观相结合的基本研究路径，以马克思主义舆论观、使用与满足、议程设置理论、涵化理论作为贯穿全文的基本理论基础，对社会结构压力、网民心理、媒介环境、触发舆情事件、社会管理等影响要素进行深入分析,借鉴中国古代都江堰水利疏导工程机制，全面揭示微博舆情生成到消弭全过程中的各种因素及其内在的演化机理与规律。探究其动态过程中的演变规律、传播模式等内在关系并得出新的结论。(Based on the current social environment and the actual development situation of microblog public opinion, with integrated use of empirical critical, quantitative and qualitative, macro and micro research approaches of communication, sociology, management science, taking Marxist concept of public opinion, uses and gratification approach, agenda-setting theory, cultivation theory as the fundamental theoretical basis of the whole text, this research conducts a thorough analysis of social structure stress, netizens' mentality, media environment, triggering events of public opinion, social management and other factors, drawing lessons from the mechanism of Dujiangyan water conservancy engineering in ancient China. By fully revealing various factors of the whole process from the generation of microblogging public opinion to its elimination and its internal evolution mechanism and laws, it explores the internal relations of evolving laws and the mode of transmission in the dynamic process and draws a new conclusion.)

Expand title description text
Scholarly Nonfiction Media Studies Non-English Nonfiction