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The Influential Mind

Audiobook

A cutting-edge, research-based inquiry into how we influence those around us, and how understanding the brain can help us change minds for the better.
In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others—from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts—from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control—are ineffective, because they are incompatible with how people's minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain.
Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the audiobook provides fascinating insight into the complex power of influence, good and bad.


Expand title description text
Publisher: Macmillan Audio Edition: Unabridged

OverDrive Listen audiobook

  • ISBN: 9781427290755
  • File size: 155666 KB
  • Release date: September 19, 2017
  • Duration: 05:24:18

MP3 audiobook

  • ISBN: 9781427290755
  • File size: 155684 KB
  • Release date: September 19, 2017
  • Duration: 05:27:18
  • Number of parts: 5

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Formats

OverDrive Listen audiobook
MP3 audiobook

Languages

English

A cutting-edge, research-based inquiry into how we influence those around us, and how understanding the brain can help us change minds for the better.
In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others—from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts—from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control—are ineffective, because they are incompatible with how people's minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain.
Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the audiobook provides fascinating insight into the complex power of influence, good and bad.


Expand title description text
  • Details

    Publisher:
    Macmillan Audio
    Edition:
    Unabridged

    OverDrive Listen audiobook
    ISBN: 9781427290755
    File size: 155666 KB
    Release date: September 19, 2017
    Duration: 05:24:18

    MP3 audiobook
    ISBN: 9781427290755
    File size: 155684 KB
    Release date: September 19, 2017
    Duration: 05:27:18
    Number of parts: 5

  • Creators
  • Formats
    OverDrive Listen audiobook
    MP3 audiobook
  • Languages
    English
  • Reviews
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