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Title details for The Invisible Touch by Harry Beckwith - Wait list

The Invisible Touch

by Harry Beckwith
George Wilson
Audiobook
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Business Week and New York Times best-selling author Harry Beckwith is one of the world's most innovative and respected marketing strategists. An acclaimed writer and popular speaker, he is the founder and director of a positioning and branding firm whose clients include Microsoft, Hewlett Packard, and State Farm. In this vital guide, Beckwith discusses the four keys necessary for successful marketing in the service industry—what he calls the "invisible touch." With real-life examples, he explains strategies for setting the correct price, creating a recognized brand, designing appealing packaging, and building lasting relationships with clients. No matter what size your business is or what type of product you offer, The Invisible Touch is a marketing strategy that will help you succeed. Narrator George Wilson clearly voices all the common-sense wisdom of this indispensable book.
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Publisher: Recorded Books, Inc. Edition: Unabridged

OverDrive Listen audiobook

  • ISBN: 9781501909283
  • File size: 163002 KB
  • Release date: April 1, 2016
  • Duration: 05:39:35

MP3 audiobook

  • ISBN: 9781501909283
  • File size: 163259 KB
  • Release date: April 1, 2016
  • Duration: 05:30:32
  • Number of parts: 6
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Formats

OverDrive Listen audiobook
MP3 audiobook

subjects

Biography & Autobiography Nonfiction

Languages

English

Business Week and New York Times best-selling author Harry Beckwith is one of the world's most innovative and respected marketing strategists. An acclaimed writer and popular speaker, he is the founder and director of a positioning and branding firm whose clients include Microsoft, Hewlett Packard, and State Farm. In this vital guide, Beckwith discusses the four keys necessary for successful marketing in the service industry—what he calls the "invisible touch." With real-life examples, he explains strategies for setting the correct price, creating a recognized brand, designing appealing packaging, and building lasting relationships with clients. No matter what size your business is or what type of product you offer, The Invisible Touch is a marketing strategy that will help you succeed. Narrator George Wilson clearly voices all the common-sense wisdom of this indispensable book.
Expand title description text
Biography & Autobiography Nonfiction
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