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Title details for Hacking Growth by Morgan Brown - Available

Hacking Growth

by Morgan Brown
Sean Ellis
Audiobook
Listen to a sample Listen to a sample

Random House presents the unabridged, downloadable audiobook edition of Hacking Growth, written and read by Morgan Brown and Sean Ellis.
'a compelling methodology... to increase market share quickly' — Eric Ries, bestselling author of THE LEAN STARTUP
'a must-read for anyone in business' — James Currier, managing partner, NFX Guild
'will teach you how to think like a marketer of tomorrow' — Josh Elman, partner, Greylock Partners
Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies.
HACKING GROWTH is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what THE LEAN STARTUP does for product development and BUSINESS MODEL GENERATION does for strategy. HACKING GROWTH focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product.
Written by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results.

Expand title description text
Publisher: Ebury Publishing Edition: Unabridged

OverDrive Listen audiobook

  • ISBN: 9781473551954
  • File size: 308857 KB
  • Release date: April 27, 2017
  • Duration: 10:43:27

MP3 audiobook

  • ISBN: 9781473551954
  • File size: 308892 KB
  • Release date: April 27, 2017
  • Duration: 10:47:27
  • Number of parts: 10

Formats

OverDrive Listen audiobook
MP3 audiobook

subjects

Business Nonfiction Sales & Marketing

Languages

English

Random House presents the unabridged, downloadable audiobook edition of Hacking Growth, written and read by Morgan Brown and Sean Ellis.
'a compelling methodology... to increase market share quickly' — Eric Ries, bestselling author of THE LEAN STARTUP
'a must-read for anyone in business' — James Currier, managing partner, NFX Guild
'will teach you how to think like a marketer of tomorrow' — Josh Elman, partner, Greylock Partners
Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies.
HACKING GROWTH is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what THE LEAN STARTUP does for product development and BUSINESS MODEL GENERATION does for strategy. HACKING GROWTH focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product.
Written by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results.

Expand title description text
Business Nonfiction Sales & Marketing